The 1990’s have witnessed an explosion in the use of direct mail advertising, and there is no end to this growth in sight. With the development of more highly targeted mailing lists, the direct mail option attracts advertisers seeking close contact with a particular demographically- or geographically-delineated group. Adding to the appeal of direct marketing is its ability to reach the greatest number of prospects at perhaps the lowest cost-per-thousand of any traditional advertising medium.
Creative Expertise
Michael J. Motto Advertising has taken full advantage of the many options that direct mail offers, from personalized sales letters to extensive catalogs. Unquestionably the key to a successful direct marketing program is sufficient planning. MJM helps you weigh the myriad factors that go into this effort – layout, content, timing, desired response, method of mailing, response analysis, etc.
MJM frames your message in the most enticing way possible, with an eye toward developing an automatic repeat business cycle, if desired. We also know how to best design your presentation and make your response forms absolutely clear, including all pertinent information, attractively arranged.
Many direct marketing efforts do elicit a consumer response, and this is where MJM proves instrumental in helping you achieve your marketing goals. The appeal to respond should be urgent, promising substantial benefit for taking immediate action.
Media Expertise
Mailing lists need to be regularly updated – with names added and deleted in accordance with relevant criteria. There are hundreds of mailing list brokers and managers – MJM employs only a select few who have proven that they deliver the right lists and the right prices.
Direct Mail -- the MJM Approach