Magazines continue to proliferate and speak to more specialized audiences, enhancing their power to reach your target customers at the lowest cost-per-thousand. While many principles of effective magazine advertising mirror those of newspapers, the text and image quality of your message can be more elaborate.
Creative Expertise
For many companies and products, magazine advertising is a key element in establishing a strong identity. As magazine ads are in their readers’ presence for longer periods of time than those in other formats (magazines have a longer shelf-life), we place a high priority on creating a polished production that fully realizes your marketing goals.
MJM develops magazine ads in which your message is clear at a glance, while the body copy can present more information than other media can effectively handle. Our top-notch art and computer graphics compliment strong copy, ensuring that your story is told powerfully and articulately.
Numerous studies have shown that while full-page magazine advertisements do elicit more response than smaller ones, the increased response is rarely in proportion to the additional cost. Therefore the Motto agency usually recommends the use of a one-third page magazine ad, the most cost-efficient size for response.
Media Expertise
Based in the country’s largest market, Michael J. Motto Advertising is in a unique position to maximize media buying power in the publishing world, and has taken full advantage of that capability. Should your marketing plan include magazine advertising, MJM immediately draws on numerous resources, such as the agency’s leveraged negotiating ability and creative "value-added" opportunities, to make this glossy medium cost-effective for you.
Magazines -- the MJM Approach