Out-of-home advertising includes all size and manner of billboards, bus cards, ads in subways and trains and kiosks, as well as messages visible in the sky. A major advantage of out-of-home media is that they work for the advertiser 24 hours a day, 7 days a week. Another plus is the imposing size of most outdoor advertising. Big, bold, colorful displays can literally grab the consumer’s attention and imagination. Out-of-home advertising can deliver very high-impact, high-frequency messages to your prospective customers at a relatively low cost-per-thousand impressions.
Creative Expertise
Out-of-home print ads are often passed in seconds, so MJM helps you keep your message brief and clear. Excellent headlines and powerful graphics are key, and Motto agency professionals deliver them. Of all advertising media, this form imposes the most limitations, while paradoxically offering perhaps the most opportunity for creativity in achieving your sales and marketing objectives.
Media Expertise
Depending on your product or service, MJM helps you decide whether to choose bus signs, airport or railroad locations, outdoor posters, painted bulletins or "spectaculars." Painted bulletins or the new "flex" vinyl boards are larger and more elaborate than posters, usually 14 by 48 feet in size, with some now available with rear illumination. Spectaculars, as the name implies, are bigger and flashier still. They may use bright lights, rising steam, moveable elements, even film or video footage. Our graphic artists present you with a prototype of your ad for approval, and MJM handles the rest.
The Motto agency tailors your out-of-home advertising to be highly visible and clearly readable. We endeavor to secure billboards in only the best locations – boards that stand alone or in pairs, avoiding those that compete for attention with numerous other boards. MJM ensures that your organization’s out-of-home media program effectively supplements and reinforces your overall advertising campaign.
Out-of-Home Advertising -- the MJM Approach