Point-of-Purchase -- the MJM Approach

Point-of-purchase advertising includes displays, signs, structures and devices that are used to identify, promote and/or merchandise an outlet, service or product and which serve as an aid to retail selling.

The potential selling power of retail display space is enormous. Point-of-purchase (P-O-P) advertising has increased dramatically in the past two decades and is especially effective in reinforcing sales messages that have been presented in other media. P-O-P is a cost-effective way to communicate with customers at the very point at which the consumer, the product and the dollars to purchase come together. One measure of the power of this medium is that point-of-purchase advertising now ranks third in overall expenditures, after television and print media.

Creative Expertise

MJM knows that powerful P-O-P response starts with solid creative development. Our talented designers and marketing specialists become your creative department, ready to turn new ideas into a research-based, on-premises graphics program. This program can encompass brand identity, new product development, package design, shelf and floor displays or total interior and exterior selling environments.

To ensure that your product stands out from the competition, we base our creative strategy on a graphic expression of its most unique characteristics. Then, through a "form follows function" approach, we create computer-aided designs that illustrate how your product display will look before you are required to commit to the expense of building a prototype.

Media Expertise

The Motto agency’s approach to point-of-purchase emphasizes dynamic designs and well-orchestrated planning that integrates your displays smoothly into your physical retail environment and your overall sales program. We combine the expertise of skilled production and printing specialists with the appropriate materials and equipment in order to meet and exceed your sales objectives.

Attention to detail is critical for P-O-P to succeed. Motto Advertising makes sure you have everything you need to roll out a successful, appealing point-of-sale program – right down to the shelf clips and price tags.