Public relations promotes goodwill toward an organization, product or idea. An effective public relations effort can stand on its own or serve as an powerful, cost-effective adjunct to an advertising program. Of course, what makes PR different from advertising is that media time or space is not purchased. Coverage is earned by furnishing the media interesting, relevant stories.
Creative Expertise
For starters, Michael J. Motto Public Relations produces quality writing. In a world where basic English competence is sometimes lacking, we believe that command of the language is a prerequisite for credibility. Our PR specialists are trained to tell your story clearly, amplifying positive issues that your organization can share. We partner with you to find those issues, which may be as obvious as a celebrity appearance for a charity or as subtle as a unique quality service practice.
Our public relations expertise goes far beyond writing good press releases. With experience in such activities as annual report/press kit production, training spokespeople to handle the media, planning and executing special events, and arranging speaking engagements, MJM Public Relations offers a host of publicity tools to enhance your public presence.
Media Expertise
The Motto agency emphasizes professionalism and timing in its relations with the media. Perhaps more than any other communications discipline, effective PR depends on cordial, mutually beneficial relationships with media professionals. In addition to working closely with individual editors, MJM has assembled an extensive database of contacts at newspapers, magazines, and radio and television stations at local, national and sometimes international levels. A major benefit of this valuable database is our ability to compile specifically-tailored editorial calendars, which provide timelines for upcoming articles and features relevant to your business and expertise.
Public Relations -- the MJM Approach