Our recent research shows that companies are employing promotional techniques such as coupons, contests, premiums, refunds and free samples as an ever-greater proportion of their overall marketing budgets. Promotional offers have a strong appeal and can produce impressive results. Innovative new approaches has emerged in the last several years as many organizations have shifted their marketing strategies toward more action-oriented sales efforts.
Creative Expertise
Over the past three decades, Michael J. Motto Advertising & Public Relations has created and implemented hundreds of promotions, ranging from innovative product package inserts to elaborate trade show exhibits. MJM knows how and when a given promotion or sweepstakes can increase your business and whether to choose an irresistible premium offer, an exciting scratch-off-and-win game or a spectacular round-the-world vacation contest. We will research the alternatives and help you select the promotion that will best achieve your goals. We take special pride in conceiving creative tie-ins that emphasize a product’s benefits and at the same time capitalize on its intrinsic strengths.
Media Expertise
Through long experience, the Motto agency has developed a series of unique performance criteria checklists which help ensure the successful execution the selected promotional activity. MJM conducts the market research, formulates project budgets, develops timetables, executes the program, accurately measuring results and reporting those results with clarity. In administering a game or contest, we build in such important elements as product or service relevance, simplicity, fun, suspense, continuity, cost effectiveness, and appeal to both sexes. We spell out the rules with the necessary clarity, avoiding hidden pitfalls. Whether your firm is conducting a national sweepstakes or a local beauty contest, MJM ensures the greatest possible profit from your promotional effort.
Promotions and Sweepstakes -- the MJM Approach