Sound is one of the more primal senses, and radio takes full advantage of this. Radio is everywhere – in the home, in the car, on the beach. As people can engage in other activities (including shopping) while listening, radio not only reaches the human unconscious, but also provides excellent close-to-purchase advertising exposure.
Creative Expertise
Many members of the MJM team boast decades of radio experience, having served as program director, radio personality, copywriters, jingle writers and voiceover announcers. We know how to keep your advertising message visually and conceptually clear through word and sound. We involve your audience, capturing the imagination to drive home your main idea and elicit response.
MJM has your prospect always in mind, noting the way he or she thinks, speaks and acts. We establish the appropriate mood for your product based on how you want your listener to react. Words, music and effects work together to this end to embed your message in the prospect’s mind.
With your marketing objectives and target audience clearly defined, MJM radio advertising grabs the consumer’s attention, keeps it and drives home your message with clarity.
Michael J. Motto Advertising impels your radio listener to act – urging the potential customer to hear your message, remember it and respond to it.
Media Expertise
With its staff of radio industry "insiders," MJM benefits its clients through its famous drive for "value-added" components. These components supplement the agency’s proven media-buying skills. While the medium is everywhere, it can be demanding to ensure exposure at optimum radio times. Motto Advertising professionals, so strongly connected to radio, meet those demands every day.
Radio -- the MJM Approach