Television is the leading promotional instrument for the world’s commerce. One proof of this is that the average American spends more time with TV than with any other medium. While television’s selling power is beyond question, the proliferation of networks and channels imposes new parameters for effective TV ads. With the remote control in your audience’s hands, the product and message must be clear in the first five seconds of any spot, with more elaborate elements following afterwards.
Creative Expertise
MJM begins by doing the homework – gaining command of all relevant information about your product or service, as well as what your competition is offering. We develop your main selling point – the most provocative idea – and make the commercial specific to your audience’s particular wants and needs.
We focus on capturing the viewer’s attention fast – then keeping it. We make it clear to your audience what’s in it for them. MJM achieves the most advantageous balance of format, structure, style, video and audio – in order to make your product or service the star attraction, extremely memorable.
With your marketing objectives as our guide, our TV advertising gives the "call to action," stimulating the specific desired response, often utilizing a toll-free "vanity" number to call immediately.
Media Expertise
Equal in importance to creative production is the art of media buying – particularly in the high-stakes world of television. For 30 years, MJM has developed productive partnerships with network professionals and specialized in "value-added" strategies that go far beyond just buying air time. Through such arrangements as sponsorships, opportunistic buys and trade opportunities, MJM gets the most TV advertising bang for the buck.
Having worked in the television industry in varied capacities, Motto Advertising’s seasoned account executives know the medium, and look forward to putting their knowledge to work for you.
Television -- the MJM Approach