Multi-franchise automotive dealership.

Agency created corporate identity package and bold new format for media advertising. Originally 2 locations with 3 franchises, Bell now operates out of 5 locations and features 8 nameplates including BMW, Dodge, Suzuki, Mitsubishi, Ford, Saab and Audi as well as Hyundai. Bell Motors consistently places in the top 10 volume dealers in the NY ADI with 5 of its franchises and is frequently ranked as one of the nation's top 3 Suzuki sales outlets. Mixed Media: Print/Television/Radio/Outdoor/Collateral/Point of Purchase.

Inception of agency service: 1986.