Success Stories

Freehold Raceway

America's first harness racing track.

Although nationwide attendance for this sport has steadily declined in the past 10 years and new forms of gaming have been introduced within the state, Freehold continued to report substantial attendance and "handle" figures. Agency-directed strategies and promotional activities helped produce record simulcast parimutuel handle. Mixed media: Television/Radio/Outdoor/Print/Point of Purchase.

Inception of agency service: 1977.

Copyright © 2002 Michael J. Motto Advertising. All rights reserved.