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The Good Olds Guys
Three Oldsmobile dealer advertising groups. The Good Olds Guys, representing 60 individual dealerships throughout New Jersey and New York states, chose Michael J. Motto to direct their marketing efforts. Subsequently their collective advertising budgets were incorporated into the Metro New York ADI Group. MJM's advertising approach performed significantly better for the dealerships than those of other agencies. Inception of agency service: 1987. |