New Jersey retail furrier.

Furs by Guarino has been successfully positioned against a strongly competitive market of high-volume, multi-location furriers. Agency developed highly effective thematic advertising program featuring owner-operator John Guarino, attired in tailor's apron, working with his "signature" tape measure. Even with challenges to fur industry, Guarino continued to post sizable gains in market share. Sales increased by 20 percent per year, and client's business expanded, adding a location. Mixed Media: Print/Television/Radio/Collateral.

Inception of agency service: 1985.