Chevrolet advertising organization.

"The Chevy Underpricers" has been the only Chevy dealer group within the New York ADI that has achieved consistent car and truck sales leadership over Ford. The 31-member dealer group has been involved in extensive out-of-showroom promotional activities including fairs, mall displays, racing sponsorship and sports promotions, with all events being conceived and administered by the agency. Mixed Media: Television/Radio/Print/Point of Purchase.

Inception of agency service: 1984.