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Kitchen & Bath Works
East Coast retail chain featuring kitchen cabinetware, bath fixtures and related accessories. Agency created a sleek new image for the firm through a corporate identity program that included new company literature, on-premises displays, outdoor signage and design of delivery vehicles. Agressive utilization of co-op and vendor monies. Since outset of agency partnership, client substantially broadened product line and grew from one location to six. Mixed Media: Print/Television/Radio/Collateral/Point of Purchase. Inception of agency service: 1985. |