New Jersey-based financial institution with 56 branches.

Agency handled all advertising and in-house print collateral pieces; created and implemented a corporate identity program; thematically integrated disparate advertising campaigns; developed Currents, the bank's national award-winning newsletter; created and executed a wide variety of customer programs and promotions. During agency tenure, National State Bank assets increased from one billion to over three billion dollars. Mixed Media: Print/Radio/Collateral/Point of Purchase.

Inception of agency service: 1982.