Multi-franchise automotive dealership.

Situated in rural Hunterdon County and therefore obliged to solicit new and used car and truck customers from far afield, the Outlet has been remarkably successful in building a customer base that extends across three states. Using national and regional metro market media and a unique "Full Disclosure" advertising approach, the dealership sells more Toyotas and Hummers by phone in a week than most dealers sell in a year. Mixed Media: Print/Radio/Television Infomercial/Outdoor/Collateral/Direct Mail/Public Relations.

Inception of agency service: 1994.