(Article Reprint)

Highly Competitive Marketplace
Necessitates Holistic Agency Approach

While most agencies treat integrated marketing as a set of "add-on" services to sell their clients, Michael J. Motto Advertising & Public Relations regards total integration as the very essence of a successful marketing strategy.

Integrated marketing is the discipline that approaches brand-building from a purely conceptual level. Here, the central idea developed through client/agency collaboration is so integral to the brand’s positioning that it becomes intrinsic to every communication. From this strong foundation, each integrated marketing component, including public relations, builds its communication strategy.

Public Relations Revolution: Public relations is an increasingly critical part of MJM’s integrated marketing process. Strategically-minded, our public relations specialists are charged with the task of designing and implementing creative, cost-effective programs that surround and help support our client’s brand message.

Executed in conjunction with multi-dimensional marketing plans that might include media advertising, direct mail programs, promotional activities such as sweepstakes or contests, out-of-home media and point-of-purchase materials, our public relations programs add significant communications leverage and assist our clients to more quickly achieve their objectives.

Unlike many agencies, MJM has a public relations staff that works almost exclusively with MJM’s full service clients. The benefit for our full service clients is that their requirements do not take a back seat to outside "PR clients." Also, no time is wasted in attempting to market to external client prospects.

MJM’s Integrated Marketing Approach Includes PR for Clients in these Fields and Others:

Automotive	Employee Recruitment	Not for Profit
Business to Business	Entertainment	Public Service
Construction	Financial	Real Estate
Education	Health Care	Retail
Electronics	Hospitality	Telecommunications

Staffing: Rather than depend upon a stable of ever-changing freelancers or affiliates, MJM’s public relations clients enjoy the security and comfort of dealing with a single, dedicated Director of Public Relations and staff of full-time professionals.

Areas of Involvement: Our public relations programs include all traditional PR and media relations elements, as well as some important new areas of expertise. Those include strategic development, creation, and ongoing management of Internet sites, employee training programs, trade relations, investor relations, and broadcast media on-air performances. Most importantly, every element of our public relations program reinforces the unique brand idea developed by MJM Advertising on behalf of each of its clients.

MJM Clients Benefit From:

• The synergy that results when smart communications people share and challenge each other’s ideas.
• The leverage that is wielded when the power of a big selling idea is extended beyond the bounds of media advertising.
• The effectiveness of having an expert, specifically chosen for the ability to add value to a client’s business problem, as part of the communications team.
• The time and money efficiencies that come from having one cohesive, multi-disciplined team of professionals working together on the client’s behalf.

To find out how MJM's "Integrated Marketing" power can help your firm achieve and surpass its goals, contact at (908) 665-2500 .